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Weekly News Update 18th March
Personalised Adverts – a Positive Channel Shift for Local Businesses? In an effort to respond to the growing shift from television to the internet, broadcasters are set to introduce advertisements based on personal tastes. The Telegraph reported that “personalised” advertisements would use information gathered from viewer preferences, where they live and other “customer research”. It … Read more
Weekly News Update 11th March
Adopting a Digital Approach to Engaging Citizens in Local Councils eGov monitor, last week, published the Society of Information Technology Management’s (Socitm) view on the channel shift failings of local authorities. A report written by Socitm, titled Better served: customer access, efficiency and channel shift, argues that local authorities need to take advantage of … Read more
SOCITM – Channel Shift can help local authorities save money
Earlier this month, The Society of Information Technology Management, published “Better served: customer access, efficiency and channel shift.” The paper looks at how digital customer engagement is the way forward in a time of severe budget cuts and other financial restrictions. The report argues that there is significant potential for savings by reducing volumes of … Read more
The world is bigger than my Oyster (card)?
by Dave Wood & Brian Oula | Dec 17, 2010 There has been a lot of excitement around near field communications (NFC) for sometime. Most of us who live in or near London have an Oystercard and a few probably have debit and credit cards with “pay-wave” that allow us to buy sandwiches from Eat … Read more
Services Orientated Architecture and Retail
by Dave Wood | Dec 13, 2010 SOA has been around for a number of years and has had success in a number of companies. It has helped business support a wide range of activities from helping them move from legacy systems to launching new and innovative business models. In parallel with the development of … Read more
